College of Vocational Studies IPB University Informatics Management Study Program launched 22 websites for 74 MSMEs in Bogor City virtually through the Zoom Meeting platform on Sunday (18/7). This launch attended by the Head of the Bogor City Cooperatives and SMEs Office, Samson Purba, SE, MM; Head of the MSME Division of Bogor City, R. Medi Sandora, S.Pt, M.Sc, MSE; The Dean of the College of Vocational Studies IPB University, Dr. Ir. Arief Daryanto, M.Ec; Head of the Informatics Management Study Program, Sofiyanti Indriasari, S.Kom, M.Kom, Secretary of the Informatics Management Study Program who is also in charge of the MSME website creation activities, Medhanita Dewi Renanti, S.Kom, M.Kom; Aditya Wicaksono, S.Kom, M.Kom, assistant lecturer, MSMEs in Bogor City, and students from the Informatics Management study program as website developers for MSMEs in Bogor City, totaling hundreds of participants.
Sofiyanti Indriasari expressed her appreciation to students who continue to work on producing websites for SMEs in Bogor City that can be used as student portfolios. “On the other hand, this activity is an implementation of Project Based Learning which implements a real project for implemented by the community”, he added.
In his remarks, Dr Arief Daryanto said that currently people are more active in online shopping. Therefore, it needs to be supported by digital media that can market products/services widely. “This MSME portal is expected to grow and be beneficial for MSME actors. An attractive website is of course supported by a good design, must be responsive including the manager, fast response to MSMEs in providing services to consumers, user friendly, providing benefits, good management including the implementation of SEO, servers are not often down, and good web loading. This activity is a powerful collaboration that also provides a valuable opportunity for students to become reliable programmers and designers,” he said.
The Department of Cooperatives and SMEs of the City of Bogor and the SMEs of the City of Bogor give high appreciation to the College of Vocational Studies IPB University, especially the Informatics Management Study Program which has facilitated this activity. It is hoped that this activity can be used as a first step to get together improve the Indonesian economy, especially the city of Bogor. The person in charge of the activity, Medhanita Dewi Renanti, S.Kom., M.Kom. said that the creation of this website is one component of digital marketing implementation that can help MSMEs cook products/services, in addition to other components such as branding, social media, content marketing, email marketing. , video production, SEO, app development, and SEM. Currently, 22 websites have been successfully created which have been combined into one MSME portal at url http://klik.sv.ipb.ac .id/umkm/.
The most widely marketed product categories are culinary, craft, fashion and services owned by SMEs in Bogor City. According to him, this activity is a form of activity to achieve KPI students gain experience outside of campus, lecturer/student products that have been successfully implemented by the community, increased collaboration with partners, and increased number of courses that use project-based group learning. as part of the evaluation weights. “This activity is still ongoing to support the government’s program of the national digital literacy movement, especially digital skills, including training for MSMEs in Bogor City. The hope is that MSMEs can advance to class, develop quickly, and local products can be marketed internationally in accordance with applicable regulations.” Said Medhanita, the person in charge of this activity. (Med/WB)
